Lovemarks is the book companion to the wildly populated website.
I believe that we must stop racing after every new possibility on the media map.Business / Advertising Theory / Consumer Culture.These elements both play to and challenge every aspect of what you do, from your product development and design to your packaging and your advertising.We must turn our attention to the uncharted territory opened up by the Love dimension of the Love/Respect axis.Sure it is hard to quantify mystery; as Homer Simpson might say: Thats why it is mysterious.Color photographs and illustrations throughout, iSBN: X, price: US27.50.Lovemarks: the future beyond brands as brilliant.Lovemarks is the product of the fertile iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi Saatchi.Intimacy, the third signature of a Lovemark is that people feel they have an intimate connection with.Art Direction by Derek Lockwood, Worldwide Design Direction, Saatchi Saatchi.
All I know is that it wells up from the rich alchemy of human emotion.
It is from this knowledge that every human being shares, from this emotional truth that Lovemarks have emerged.
Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.
You want to be close.
I Call Them Lovemarks, today a few great brands run so far ahead of the pack that I call them something else entirely.
You may have read the interview with me about Trustmarks in the September 2000 edition of Fast Company.It speaks a new, fresh, common languagethe language of love.Im not talking affection or even lust but that enduring love that allows endnote for mac uk game simulator bus full for a few foibles.This is not advertising rubbish its about selling more at higher prices more frequently to more people because you have exclusive relationships with them based not only on trust and respect, but on that most powerful of emotions Love.And putting this right brings us straight into the arms of Love and Lovemarks.There is no way we can understand the world without experiencing it first through the radar of our five senses.